Well and Good - LA FINALLY GETS ITS OWN MULTI-LABEL LUXURY ATHLEISURE BOUTIQUE
"It goes without saying that Los Angeles’ athleisure scene is heating up, with everyone from celebrities to healthy chefs launching workout clothes, and top retail brands from New York to London planting West Coast flags. But one recent arrival is giving LA something it hasn’t seen yet: a multi-label luxury boutique that’s completely dedicated to all things active. Now would be the time for you to say to yourself, “What took so long.”
Sweat NSK, which opened this summer in Brentwood, is “like going to Intermix,” proclaims Natalie Fritz, who co-founded the boutique with Susana Yee and Karen Sun. (Fun fact: The trio, who all have fashion backgrounds, met while working out at a nearby Burn 60 studio.)"
Read the full article here.