LA Confidential - Comfortable Athleisure Pieces You Can Actually Wear All-Day Long
November 17, 2016 | Style & Beauty
"The gym hits the streets in LA, where posh athletic wear, such as these Chill By Will camo-print capri leggings with mesh inserts ($88) and tank top with mesh back ($55) from Brentwood’s Sweat NSK, is in vogue for Angelenos on the move.
LA’s style set is ditching their Lululemon for fancier gym wear that doubles up as all-day uniforms. With the opening of Alo Yoga in Beverly Hills (370 N. Canon Dr., Beverly Hills, 310-295-1860), Brentwood’s Sweat NSK (11731 Barrington Ct., LA, 310-476-4636) and Yogasmoga (11911 San Vicente Blvd., Ste. 150, LA, 310-471-9642), as well as an online emporium dedicated to all things athletic-chic, Carbon38—athleisure gear is, once again, très cool.
“We believe this is a cultural shift,” says Caroline Gogolak, cofounder (with CEO Katie Warner Johnson) and president of Carbon38. “People are leading more active lives and need a wardrobe that will perform with them throughout their day.” The trend, which first started about a decade ago with Juicy Couture, is picking up steam with the popularization of ’90s womenswear (think bomber jackets, crop tops, and stylish sneakers for any occasion).
“Women are multi-tasking more than ever in Los Angeles. Time is limited, and we need clothing that is transitional and not restrictive, while maintaining a high level of style,” says Susan Yee, Sweat NSK cofounder. And the clothing? “The DNA of activewear, but the design of ready-to-wear,” says Gogolak. Perfect for day-to-gym-to-night".
See article from LA Confidential here.